By taking on fans of all ages and demographics, striking a balance between consistency and adaptability and taking the time to listen to customers Lego has found a way to keep the interlocking stones browse around this site in the hands of millions. It’s a model that other companies should follow, says McKee.

Back 1948, Ole Kirk Kristiansen and his workshop had just starting producing a variety of wooden playthings. It wasn’t until the following day that they launched using a fresh plastic-injection edges machine to make plastic bricks, which rapidly gave them an advantage more than their competition in the booming post-war industry.

In 1949, they developed producing the bricks with studs on them to enable them to daily fat intake together. This is a key iteration, making the bricks far more stable and sturdy. Later, in 1958, they manufactured a major improvement with the arrival of what is known for the reason that the “stud and coupling system”, which in turn ensures that almost every Lego brick fits with any other stone. These two vital iterations happen to be why Seglar sets created 40 years in the past still interlock seamlessly with those built today.

Over time, Lego possesses kept its finger around the pulse of pop tradition by partnering with big-name franchises just like Star Battles and Harry Potter. It has also accepted the community of adults which might be fans of the brand, known as AFOLs (Adult Supporters of Lego), with a choice of sets including the Back to the Foreseeable future DeLorean period machine and a set of girl Nasa experts.